Studio B’s challenge on this project was to help rebrand Animal CONTROL into Animal SERVICES. Sonoma County needed to make sure pet owners knew how to act responsibly with pets, but wanted to change their reputation from enforcer to partner. I worked with the amazing photographer, Erik Castro, to capture these emotive images.  

Our campaign helped increase adoptions and increased the percentage of people getting their pets spayed/neutered.  It also encouraged people to help the County capture feral cats, fix them, and release them again.  We love love love working with clients who are helping animals, domesticated or wild!