We were contacted by a very celebrated beverage creator and his artistic partner. They were committed to getting HEALTHY versions of the crap that Starbucks sells as iced drinks – into the marketplace. It was fascinating to taste his creations and see them tinker with the flavor sensations. Originally it was going to be marketed…
Sometimes, we get hired by someone who “takes you along for the ride.” Our client Dr. Alice-Whitfield-Hammer is so smart, passionate and creative, all we have to do is follow her lead and create what she is envisioning. Per her request, we added audio clips to her website. This added a whole new interactive dimension…
Affordable housing —those words have loaded connotations. An affordable place to live — those words are relatable to everyone. This is how our conversation started years ago when Generation Housing came to us with their challenge. How do we reframe this conversation to get more people to support housing? We started by creating a…
An entrepreneurial woman came to Studio B with a concept for a new board game that got women connecting and learning to trust each other. She wanted to create an experience where the object was for players not to compete with each other, but to have a good time together. Studio B helped her name…
Bob Klose brought me this client. He let me know that the Soilands are an important family here in Sonoma County and that I needed to “make him proud”. During the research phase, I learned that the brown stuff is called SOIL! not dirt. We hired a Sonoma County illustrator to create these custom retro drawings…
Back in 2015, public libraries were really struggling to compete against Google. Studio B created one of the first local campaigns to inspire the public to think about their local libraries in a new way that went way beyond their phones. Libraries have now become a true community hub that utilizes technology and doesn’t try and compete with…
This client is a leading a psychotherapist working with Stanford to bring mindfulness out of the yoga studio and into hospital settings. To support this message, we had to avoid traditional meditation imagery that typically centers around eastern religion and philosophical icons like Buddha. We had to refocus the conversation and build the bridge between settings. We had to…
Rosso is a favorite local Santa Rosa eatery. They were launching a catering division and wanted to promote this new offering while simultaneously elevating their brand. In this brand refresh, we tried to capture how delicious their food is. They were going to have a big jump in exposure to the public, so we wanted…
Child Protective Services had a reputation for being the people “who take your kids away,” even though 96% of their calls resulted in getting parents support services (not removal). They wanted to re-brand their public perception, and change the conversation with their front-line advocates so these people could could reach out to families and get…
Many zero gravity floating spas advertise themselves with a “hippy” drug-oriented vibe and lots of hallucinogenic colors. This client wanted to draw a more discerning and upscale crowd, so we focused on the water itself. We made the water look clean and nourishing. We focused the brand around the concept of pure, clean water, and…