Many zero gravity floating spas advertise themselves with a “hippy” drug-oriented vibe and lots of hallucinogenic colors. This client wanted to draw a more discerning and upscale crowd, so we focused on the water itself. We made the water look clean and nourishing. We focused the brand around the concept of pure, clean water, and…
Sonoma County supervisor Linda Hopkins put together a list of her top women leaders in the county. And she invited us to come together and brainstorm ways to celebrate the 100-year anniversary of women having the right to vote. Studio B was honored to be selected as the design firm for this group. For Women’s…
Affordable housing —those words have loaded connotations. An affordable place to live — those words are relatable to everyone. This is how our conversation started years ago when Generation Housing came to us with their challenge. How do we reframe this conversation to get more people to support housing? We started by creating a…
We were contacted by a very celebrated beverage creator and his artistic partner. They were committed to getting HEALTHY versions of the crap that Starbucks sells as iced drinks – into the marketplace. It was fascinating to taste his creations and see them tinker with the flavor sensations. Originally it was going to be marketed…
Child Protective Services had a reputation for being the people “who take your kids away,” even though 96% of their calls resulted in getting parents support services (not removal). They wanted to re-brand their public perception, and change the conversation with their front-line advocates so these people could could reach out to families and get…
Sometimes, we get hired by someone who “takes you along for the ride.” This client is so smart, passionate and creative, all we have to do is follow her lead and create what she is envisioning. Per her request, we added audio clips to her website. This added a whole new interactive dimension we hadn’t…
It’s been an honor to be able to rebrand the most beautiful local park system in California. Sonoma County has 3 ecosystems: the rugged coast, the Russian River, and the peaks and valleys of the wine country all in one County. The copywriting was made uniqueby my teammate Carol Miller, who created small vignette brandstories…
This client’s previous brand hadn’t been updated since the 80’s, and they were starting to face competition from new, more modern clubs opening in the area. The club was firmly beloved and established, so they wanted to update their brand without losing existing members. They wanted to keep the brand family-friendly, but communicate that it…
OutThere Santa Rosa is Studio B’s DREAM client. The City of Santa Rosa has trusted me and my team to give our little City a new reputation. Santa Rosa is the urban center of Sonoma County. We have culture, diversity, and pride. We are hip, cool and weird and PROUD of it! Studio B has…
Huge Bear wanted their brand to be upscale and playful. They wanted to quickly distinguish themselves from the many California wineries competing for attention and break away from the stodgy wine tasting experiences so common in the Sonoma Valley. The idea of the bear itself came from an article printed in a local Calistoga newspaper…