iRead

Naming – Branding – Marketing Campaign
Brochures – Postcards – Posters
Social Media – T-shirts – Website Design

iWalk iGrow iRead

Back in 2010, Bob Klose and I were hired by the County of Sonoma to create a public inspiration campaign to motivate our community to get healthier! Their goal was to be the healthiest county in California by the year 2020. (Who could’ve guessed what that year would really be like…) iWALK was the first campaign. It encouraged people to walk to work and school and to form neighborhood walking groups.

This campaign worked so well, we re-designed it to promote front yard gardens (i-GROW) and the Sonoma County Community Foundation hired us to create i-READ to grow literacy in our community.

A young man with long hair, wearing a white tank top and showcasing a patterned arm tattoo, stands against a red background. The text on the image proudly declares, "iREAD to my kids.