This client is a leading a psychotherapist working with Stanford to bring mindfulness out of the yoga studio and into hospital settings. To support this message, we had to avoid traditional meditation imagery that typically centers around eastern religion and philosophical icons like Buddha.

We had to refocus the conversation and build the bridge between settings. We had to draw from existing imagery–so that people knew what it was–but shift the ideas easily and gently. We found our inspiration in nature.

Studio B also created an offshoot brand for teens called Peers.