Park Point

This client’s previous brand hadn’t been updated since the 80’s, and they were starting to face competition from new, more modern clubs opening in the area. The club was firmly beloved and established, so they wanted to update their brand without losing existing members. They wanted to keep the brand family-friendly, but communicate that it was also hip and happening.

It is a thrill to walk into any of Parkpoint’s three clubs and see our brand in action—with happy people wearing the new logo, a buzz of activity in a modern-looking facility, and people clearly feeling proud to be members.