New science has shown that early brain development sets into motion everything we consider social problems, and that a baby’s care in the first 1000 days has real impacts for their lifetime. This client wanted to start this new conversation with colleagues, parents, funders and legislators, so that it becomes common knowledge.

My creative partner, Taylor Ray, culled through mounds of data to pull out the key messages that would resonate quickly, and would compel people to start talking.