Sonoma County supervisor Linda Hopkins put together a list of her top women leaders in the county. And she invited us to come together and brainstorm ways to celebrate the 100-year anniversary of women having the right to vote. Studio B was honored to be selected as the design firm for this group.

For Women’s Empowerment (WE) 2020, we had more ideas that we knew what to do with, and a large roster of events planned. But when 2020 rolled around, the world was faced with the pandemic, and all in-person events were cancelled.

Still, the focus of this campaign was to cultivate pride through elevating the accomplishments of women—especially in industries that have been historically male-dominated.  As such, we wanted this brand to feel vibrant, celebratory and modern.