Sonoma County Child Protective Services

Graphic Design – Copywriting – New Message Training
Branding – Posters – Folder and Inserts – Digital Media

Child Protective Services had a reputation for being the people “who take your kids away,” even though 96% of their calls resulted in getting parents support services (not removal). They wanted to re-brand their public perception, and change the conversation with their front-line advocates so these people could could reach out to families and get them help without fear.

A child with pigtails rests her head on an adult's shoulder, accompanied by the text "Children are fragile but so are parents." This touching moment underscores the importance recognized by Child Protective Services.