Generation Housing (Gen H)

Logo design – Branding – Public will-building strategies
Custom illustration – Advertising – Social media
Website designs – Graphics for events – Billboard design
Beautiful data reports

Affordable housing —those words have loaded connotations. An affordable place to live — those words are relatable to everyone. This is how our conversation started years ago when the North Bay’s Generation Housing came to us with their challenge.  How do we reframe this conversation to get more people to support housing?

We started by creating a series of posters that featured teachers, paramedics, caregivers, fitness instructors etc – people in our community that we can all relate to and who are struggling to stay here due to housing costs.  Over the years, we’ve used these images as “hero images” to keep the recognition of the source of the campaign while creating beautiful graphics to embellish the brand.

We’ve designed data reports for Sonoma and Napa County that were easy and enjoyable to look at.  We’ve created promotional campaigns to encourage our elected officials to “do the right thing.” And we’re working with GEN H now to find new ways to encourage positive support for more housing.  I am honored to work with this group of very smart and dedicated community activists.
Teenager smiling in the foreground, with two older adults in the background against a natural setting. The overlay text reads "Gen H: All Generations need affordable places to live.
A woman performs a push-up outdoors on a paved surface. Text reads: "Fitness instructors need affordable places to live. SONOMA COUNTY Add your voice… WeAreGenH.org." Join Gen H and make a difference.
A woman in a wheelchair smiles while taking a selfie amidst blooming flowers. The text reads, "My sister needs an affordable place to live. Add your voice with Generation Housing... Sonoma County.
Cover of the April 2023 "State of Housing in Sonoma County" report by Generation Housing (Gen H), featuring images of construction and families on a blue geometric background.
State of Housing in Napa Valley" cover featuring images of a child being lifted by a man, a woman by a fence, children playing, and a cluster of grapes against a backdrop of a modern building, highlighting the impact on Gen H.
A person in a hat and jacket, carrying a newspaper and walking stick, is depicted alongside icons of a store, flowers, a bus, and text reading "Gen H: We Can't Wait for Affordable Housing.
A child walks a dog next to a school bus, tree, and swing set. Houses and the text "Do you want to see more kids playing in your neighborhood? We Can't Wait for Affordable Housing" are in the background. Gen H is committed to making this vision a reality.
A student with a backpack strolls outdoors beside text reading, "Students need affordable places to live" and "WeAreGenH.org." Join the movement with Gen H.